TRISHA LOYOLA
Creative Producer & Content Creator
Contact: tink@thinktink.co | linkedin.com/in/trishaloyolamcleod
PROFESSIONAL SUMMARY
Creative producer with over 10 years of experience in social media marketing, brand strategy, content management, photo and video production, video editing, and photo editing. Well versed in social platforms such as TikTok, Instagram, Twitter, Pinterest, YouTube, and Snapchat for brand development. Specializes in social strategy for TikTok and Instagram.
EXPERIENCE
Senior Producer — Kvell | April 2022 – Current
Produce social content for various major brands (@starbucks, @alexa99, @instacart, @adobedesign, etc). Responsible for all production and influencer management.
- Manage production timelines and creator budgets
- Provide production status updates to internal teams
- Responsible for all communication with influencers
- Contracts and negotiations
- Team leadership
Brand Director — The Health Institute (Dr. Josh Axe & Axe Media Inc.) | June 2026 – Current
Oversee brand strategy and creative direction for Dr. Josh Axe and Axe Media Inc.
Social Producer — Monarch Media Productions | December 2024 – August 2026
- Produced social media content for film and TV properties produced by Monarch
- Managed social accounts across Monarch's film and TV releases
- Produced a documentary for Monarch Media Productions
Content Creator — Freelance | April 2022 – Current
Produce UGC social content for various major brands (@bombas, @starbucks, @amazonads, @waze, @smashburger, etc) + talent casting. Responsible for all production and content delivery.
- Create unique concepts per provided briefs
- Execute elevated and social native content
- Edit, color, and deliver assets in timely manner
Brand Strategist & Content Producer — Five Daughters Bakery | December 2019 – December 2022
Produce marketing campaigns for social media and online presence. Create photo and video content for social media and advertisements.
- Social media management (post scheduling, email, communications, etc)
- Pre-production
- Photo and video editing (Premiere Pro, Lightroom, Photoshop)
- Creative team management
- Social media producer
EDUCATION
Middle Tennessee State University, 2008 – 2011
Photography, Nashville State CC, 2007 – 2008
SKILLS
Social Media Management: Airtable, TikTok Marketplace, CapCut, Edits, Metricool, Asana
Editing & Graphic Design: Premiere Pro, After Effects, Media Encoder, Audition, Illustrator, Photoshop, Final Cut Pro, Lightroom
Administration: Project Planning, Spreadsheets, Treatments / Mood Boards, Web Design, Pages, Task Delegation & Operations, Dropbox, Google Drive, WeTransfer, Social Media Planning/Scheduling
Photo & Video Production: Experience in PA, Directing, Producing, Audio, Grip, Craft Services
References available upon request.
